Facebook is currently one of the most popular social media platforms on the Internet. Millions of people use this platform every day, so it’s a great place to quickly and effectively reach a wide range of people. If you own a business, you can use Facebook to market your brand and generate new leads in a short amount of time. Use the following marketing techniques to help your business reach a new audience.
Engage with Your Audience on Facebook
One of the best things about Facebook is that it allows you to easily engage with the people in your general audience. If you already have a Facebook page for your business, make sure that you link to it on your official website. Most of the people who visit your company’s website use Facebook, so when they see that you have a Facebook page, they will probably check it out.
Once people arrive on your Facebook page from your site, communicate with them to see what content they want from your company. Post images of your products on the page to show potential clients what you offer. By engaging with people who come from your site, you have a better chance of converting them into customers.
Use the Facebook Ads Manager
Another great feature you can use on Facebook is the business app. Facebook’s Ad Manager allows you to easily create ads and campaigns that you can use to reach new users. Whether you want to increase brand awareness, improve traffic, or engage with your current audience, this management tool will allow you to create ads that can get the job done.
If you are unsure of what to do, the manager offers a guided creation tool that can suggest tips during the creation process. You will also have access to analytic tools that will let you see how your advertisements are performing.
Mix Up Your Content
The key to keeping the interest of consumers is to create a wide variety of content to post on your social media channel. Photos tend to be more striking than plain text, so make sure to throw some pictures into your posts to spice them up. You should also consider posting videos that demonstrate specific products or services to add some visual variety to your Facebook page.
If you have a blog on your official website, it would be a good idea to link out new posts onto your Facebook page. This keeps your Facebook crowd engaged, while also driving new people to your website.
Launch a Facebook Contest
Another great way to increase brand awareness on social media is to feature a Facebook contest. People like to win free things, so by starting a contest you can increase interest in your brand. The best part of hosting a contest is that it won’t require a lot of energy or money, since the only thing you really need to do is set up a contest post and supply a suitable prize.
A common contest that is launched is a caption contest. All you have to do is upload a picture onto your page, and let your followers come up with suitable captions for it. After your contest goes live, you can use Facebook’s advertising tools to spread the word about it.
Determine the Best Time to Post
One other thing you should consider is when you should post on social media. You want your posts to be seen by as many people as possible, so you determine when your audience checks Facebook. After all, there is no point in creating quality content if no one is viewing it.
Facebook has an Insights feature that you can use to see when people are viewing your content. Use this information to determine when the most people are visiting your page, and see what day of the week you should post content on.